Not long ago, I gave an interview to Betanews, which (who?) wanted to know what Microsoft’s new Bing search engine was up to.
A white paper from Microsoft didn’t provide much detail about Bing’s algorithm, but was forthcoming about why and how its user interface got that way. Interesting stuff.
But what’s even more important is that Bing (like Google) is presenting ever more of a web site’s content before users go to a web site. If you’re a site owner who tries to monetize eyeballs, you should start getting the message that you’re less and less in control of the presentation of your information. That’s not a good thing.