Is this something new? Buried in the redesign of the NYTimes’s Web site, I just spotted this: personal ads from the New York Times, powered by Yahoo.
I guess it makes sense. Maybe Times readers aren’t likely to be as kinky as the bohos who scan the Voice — and with Net, why else would you bother with the print paper? — but that’s probably just my own prejudices speaking.
But maybe the real answer is that the paper wants to provide cradle-to-grave (so to speak) relationship services. You meet through The Times, feed your story to the Weddings and Vows pages, maybe register your wedding at a NYTimes bridal registry sponsored by NYT Magazine advertisers.
And if the relationship goes badly? Hey — the Metro desk is always looking for good crime stories….