Ad Age magazine is reporting that pop singer Lance Bass, booted from the Russian crew of an upcoming space station mission when his sponsors didn’t come up with the cash in time, is going after all. Corporate sponsors Radio Shack and, possibly, Pepsi have come into the deal.
I don’t know about you, but I think it’s beyond great that Radio Shack is sponsoring this. Who better to sponsor a geek dream but geek heaven itself? The only thing better would have been Fry’s Electronics — except that a lot of the parts for the Russian spacecraft probably already come from Fry’s….